On this episode we dive head first into deciphering Digital Disruption and what it means. What does digital mean in general and what is Digital DNA? And, finally we stumble into Digital Entitlement and our baseline expectations of digital experiences everywhere. Are companies like Amazon making brick and mortar obsolete or are they forcing companies to change and mordernize? Can big box stores still be relevant?  Is it technology, is it timing, is it using the data we already have? What is it?