"If content is King, then context is God." This is something I heard from Tim Clarke at SalesForce. It caught my attention because it is so true and encapsulates what is wrong with most content that is out there. Adding content out there and putting it in the right context will build your brand faster than you can imagine.
But what Medium is best? It depends on you. What works best for you, and what represents your brand and your goals.
Area a high value, low barrier to entry way to get your story told. You record it once. You publish it once and you share it many times. Who better can tell your story than you?
Posting your thoughts is a great way to share your thoughts and perspective. This is a great tool to add your perspective on issues of the day and share your perspective on the current hot topic. But, you need to be committed. I always tell people it is better to not have a blog at all if you are not going to keep it updated on a regular basis.
Another easy way to get your voice out there is to retweet or share other people's content. But, to build your brand you must add your perspective. A share or retweet without perspective is noise.
Look at your LinkedIn profile and does the Experience section scroll for ever and just list a bunch of bullets? Let's clean that up. Only list your last three relevant experiences, the ones that really tell who you are. Get rid of those bullets and but together a short narrative about your experience at that company and what you learned.
Still need more inspiration?