Tom Edwards | Epsilon | Chief Digital Officer, Agency
Chris Harrold | IBM | North American Technical Evangelism Leader
Steve Moore | AdTheorent | VP, Digital Lead
Artificial Intelligence is happening now in advertising—it’s not just an idea for the future. Predictive analytics is changing the ways we assess demographics, calculate customers’ propensity to buy and customize advertising campaigns.
The agencies and brands that do A.I. ‘right’ will become industry leaders and enjoy tremendous competitive advantages.
In this months “Food for Thought,” we’re talking with the brands and companies that are using A.I. now and learning what has (and has not) worked for them.