Mike Keown joined Farmer Brothers in 2012, as President and Chief Executive Officer. It was "Tell Day" for Mr. Keown, the day that he would inform 350 employees that his century-old coffee company - and most of their jobs - would leave Torrance, California, for another city two time zones away. The CEO of Farmer Brothers couldn't sleep, as questions lingered: Is this the right decision? What about our longtime employees?
From finding a location to announcing the move, executing it and staving off a proxy challenge, the decision impacted every facet of the coffee roaster and distributor's operations, including the bottom line. This is a unique chance to go behind the scenes of Farmer Brothers' relocation and hear Mr. Keown, a longtime food and beverage executive, offer his thoughts on his latest $10.8 million acquisition, the new company headquarters and why he chose to call Dallas-Fort Worth home.