In this weeks episode we throw down Wu Tang style with the 3 Headed Monster himself, Mr. Shon Rathbone the creative branding guru. Shon was on stage this past week at Digital Fight Club and he went head to head to defend the customer narrative from a data, data, data approach. He talks about letting the customer wiggle, data turning Game of Thrones into a Stark family rom com and that trying to hard to control the narrative is stupid.
Scott and I break the first rule of Fight Club and we talk Digital Fight Club, breaking down the format and each round. Find out who was concerned about letting the Russians into their house via home automation and IOT and who had the best intro to the stage, getting the crowd going like no one else.
Then we wrap up with my 1 on 1 with the Maverick himself, Mr. Mark Cuban. We talk Uber and "instant millionaires" with insight that only Mark can provide.
CROWD ACTIVATOR for when you want to be relevant...
This weeks episode is brought to you by Crowd Activator, the new product that you sprinkle into your boring presentations when you want to add some pop culture references to get the crowd going and keep them interested. Need to add Game of Thrones references to your data presentation, how about some PUBG references to build credibility in your ROI workshop... then you need Crowd Activator.
3 HEADED MONSTER http://3headedmonster.com/
Shon Rathbone @shonrathbone
DIGITAL FIGHT CLUB https://dallasinnovates.com/digital-fight-club-meet-fighters
Mark Cuban @mcuban