The New Empowered Digital Customer

 Jason Grochowski Principle Client Strategy at Quisitive

Jason Grochowski Principle Client Strategy at Quisitive

Jason Grochowski Client Strategy Principle and I talk about the Digital Customer Experience in the modern age. We even take a stab at a look back on customer experience over the last 100 years. Mass Production turned to Mass Marketing. The online customer experience was born and the psychology of marketing continues to get more complicated.

More than ever, businesses are taking the traditional offline customer experience to an online personalized experience - from "Click to Brick".

We talk Beats by Dre, Defiant Ones on HBO and how documentaries like Making a Murderer, and O.J. Made in America have change how we look at documentaries.

We talk about how Dyson has changed their company and a utilitarian boring product like a vacuum cleaner and reinvented and gave it cache.

SHOW NOTES
Music excerpt in background is Even Deeper from Nine Inch Nails and Dr Dre from the Fragile album.

Mentions in this Episode:
The Defiant Ones, Dr. Dre, Trent Reznor, Jimmy Iovine, Beats by Dre, Top Golf, Dyson, Making a Murderer