EP 122 | If you are not a marketer or work with marketing folks, you are probably not aware of the importance of authenticity to marketing and brand. Companies are constantly challenged with finding ways to connect in a genuine and meaningful way. Some brands, like Nike and Apple have mastered the art of authenticity when it comes to representing their brands. The marketing landscape is evolving more now and quicker than it ever has before, and the customers are getting smarter and more aware of the products around them.
EPISODE 109 | This weeks episode we take a look back at the Disruption signals and Transformation opportunities that occurred at Blockbuster in the years before their bankruptcy and final closer of their stores. Dustin Engel who was the Manager of Online Marketing and Business Development during the pivotal years of 2004 and 2005. The blog this week summarizes the discussion and catalogs the three key takeaways from the discussion on the podcast.
EPISODE 105 | Jason Grochowski Client Strategy Principle and I talk about the Digital Customer Experience in the modern age. We even take a stab at a look back on customer experience over the last 100 years. Mass Production turned to Mass Marketing. The online customer experience was born and the psychology of marketing continues to get more complicated.
EPISODE 104 | We visit Techie Factory in Dallas, TX. Our future depends on us inspiring kids with the love of technology now. There are more than 500k open IT jobs in the world and that number is expected to grow. Its time to teach kids logical and problem solving skills now. Teach them to bring ideas to life with technology.
EPISODE 103 | 50% of the fortune 500 business leaders believe that their current business model will be obsolete in three years. How is your business strategy taking digital transformation in consideration. On this episode I sit down with William Oellerman and talk about the phenomenon of digital transformation and wether it is real or not.