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Authentic Brand Experiences

Authentic Brand Experiences

EP 122 | If you are not a marketer or work with marketing folks, you are probably not aware of the importance of authenticity to marketing and brand. Companies are constantly challenged with finding ways to connect in a genuine and meaningful way. Some brands, like Nike and Apple have mastered the art of authenticity when it comes to representing their brands. The marketing landscape is evolving more now and quicker than it ever has before, and the customers are getting smarter and more aware of the products around them.

4 Essential Steps to Building a Better Digital You

4 Essential Steps to Building a Better Digital You

EP 120 | Today we are going to be talking about having a point of view and sharing that point of view. Tom is one of the people I go to, to help develop my perspective and to get some amazing insights on how recent trends are developing or could develop as real serious value adds for our lives and business. We also talked about personal brand and balancing that with the professional brand.

The Future of Artificial Intelligence with Tom Edwards

The Future of Artificial Intelligence with Tom Edwards

EP 119 | I sit down with Tom Edwards, the Chief Digital Officer of Epsilon, and the creator of Blackfin360 who was recently recognized by AdAge as a Marketing Technology Trailblazer, and we talk all things Artificial Intelligence or as many call it... A.I.